Author: admin

The Tourism Marketing Blog: Unpopular Panama

When you’re not exactly known as a tourist mecca, how do you entice more people to visit?  If you’re Panama, you turn your weakness into your greatest strength. “We’ve got everything most people want in a vacation, except most people” is at once an appeal to travelers seeking something off the beaten path and a […]

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A Look at U.S. Visitation to Canada Using Google Trends

Tourism Marketing organizations, like most marketers, have spent a lot of time and effort of late on search engine optimization strategies.  But a quick look at Google Trends shows that there may be a couple of counter-intuitive yet very valuable keywords that the tourism pros are ignoring.  And within the trends are some interesting insights […]

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